We will strive to dig where others don’t, give voice to the voiceless, shine a light in dark places, scrutinize the executive and hold the powerful to account – all on behalf of you, our audience, who we aim to serve with integrity offering journalism that is professional, credible, reliable , trustworthy, dependable and totally transparent.
Our desire is create a conversation with Zimbabweans about the issues that matter in the country and enable maximum participation so that our newspapers and online offerings reflect as diverse a range of perspectives as possible. In so doing we hope to be part of the process of national healing, nation building, reconciliation and reconstruction.
We aim to be a listening media organisation that deals with and reflects the issues that most concern those we serve. We want to help Zimbabweans to talk to each other without fear or favour and, through robust engagement, help ensure a tolerance society by encouraging the celebration of our diversity.